About Us

Wichita Bait Co. was founded by three long time fishing buddies who share a passion for spending time on the water and finding what works when the fish are biting. Over the years, one bait consistently stood out for us—Fish Candy. We used it regularly in our local lakes and were impressed by how effective it was at attracting fish.

The more we fished, the more we realized something surprising: despite its popularity among anglers who knew about it, Fish Candy wasn't readily available for purchase as bait. We saw an opportunity to change that.

What started as a simple observation turned into a mission. We created our business to make Fish Candy easily accessible to fellow anglers who are always looking for an edge on the water. As fishermen ourselves, we're committed to providing quality bait that we personally use and trust.

Whether you're a seasoned angler or just getting started, we're proud to help you spend more time catching fish and less time searching for the right bait.

From our tackle boxes to yours—tight lines and happy fishing!